The level of use Internet marketing tools and “Logistics 4.0” in the functioning of business structures

Anton Yur’evich Anisimov, Irina Alexandrovna Boyko, Alina Viktorovna Zakharenko


Diffusion of Internet marketing and logistics 4.0 as an innovative approach to improving the efficiency of the company in terms of digitalization. The level of implementation and use of new development cycles is analyzed and the need for further changes to achieve maximum profitability of the company at the lowest cost. New positions for the development of the described synergy of "smart" logistics and Internet marketing, allowing to provide a new level of targeting and supply planning of the company.

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ISSN 2414-4487